BTYB (Brought To You By): Ad-Tech Social Platform
About
Small businesses pay for ads, but don't have any way of knowing if they were clicked, liked or resulted in a sale. The founder of BTYB's (Brought To You By) was about to change that. It's a pay-per-click ad-social platform that allows advertisers to create their ads as content and allows users to engage with the ads via a like, share, comment, and add to cart button. Businesses are charged only for the clicks that lead to their site, with an anti-fraud system to ensure that the clicks are genuine.
The system has four subscription options, from free to enterprise level, and includes a Boost function that allows businesses to pay to boost their ad content with a 3-hour spotlight. The company is registered as Brought To You By LLC in the US in New Jersey.
The App Opportunity and Solution
The App Opportunity and Solution
The founder was a marketer, so he knew what the problem was. Small businesses were investing in the traditional digital advertising markets, paying for a click or a view, and getting little information back. The click, engagement could be fake, and as such, you could lose money either way.
The idea for BTYB was simple: create a social media platform in which the content is the advertising, the engagement is genuine, and the advertisers are paying only for verifiable results. It was a great idea. But it needed an engineering team to build.
Agicent was involved from July 2025, taking on the whole build: the backend architecture, the frontend (iOS and Android) and pre-release testing. There was no legacy code to work with and no "live" product to fix. It was a greenfield project, where everything was designed from scratch.
The backend was built to manage the complexity of the app: validated click-through tracking, subscription (paywall) management for multiple subscription tiers, Boost promotion management with rollover logic, click event fraud detection, and an admin solution for managing the platform. The apps were developed natively for iOS and Android, providing a user-friendly social-feed interface, making it as easy to browse ads as it is to browse a news story. Agicent also managed the QA and testing process, making sure the app was thoroughly tested on devices before it was submitted to the App Store and Google Play.
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App Features
BTYB offers a direct and pay-for-performance advertising model for businesses to target real users, and delivers users a stream of brand content they can engage with.
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Click-based advertising with click-through verification, so advertisers only pay for click-throughs that have passed our fraud checks.
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Four subscription levels: Free, Basic, Pro, and Enterprise, with discounted prices per click the higher the subscription level.
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Boost system for 3-hour promotional "spots", which can be bought on its own or as part of premium subscriptions, with a monthly rollover.
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Maximum monthly spend settings based on CTR, allowing advertisers to set a maximum spend.
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Social interactions such as liking, sharing, commenting, and adding to cart allow users to engage with brand content within the feed.
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Leaderboards of the best performing ads of the week, allowing businesses to understand what is working with their community.
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Real-time engagement data with easy access to views, likes, shares, and click-through rates from the advertiser dashboard.
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Messaging between users and businesses within the app.
Tools & Technologies Used for BTYB
We always use and implement latest technologies for developing mobile apps with capabilities to make improvements and upgrades. This is one of the reasons why our apps are stable and do not take much time for upgrading, even after 12 years of continuous usage like HASfit.
Language
Frameworks
Database
Backend
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